Calvin Klein has never been one to shy away from using sex to sell. The brand’s unapologetic ads with scantily clad hotties and hard bodies have featured the likes of Mark Wahlberg, Kate Moss, Brooke Shields and Antonio Sabato Jr., as well as received their fair share of criticism for using and targeting an underage audience.
The infamously racy nature of Klein’s ads has been subdued in recent years, but the designer more than made up for it with his latest billboard in New York City’s SoHo district.
The spread has become a lightning rod of attention for those who think it should be taken down and for those who are a little curious. Some say it’s too explicit, even by New York’s standards.
The image depicts a woman lying on top of one man while she kisses another. Also a part of the action is a third guy, who’s lying on the floor in jeans that are unbuttoned or that he’s trying to remove.
What’s really going on in this fourgy is up to the interpreter, but 52% of the Predicto Mobile community thinks that Klein’s billboard will not be taken down by 6/30.
“It’s not that bad. Besides, TV has stuff like that on every day!” says user “hhxr7106.” “It’s Calvin Klein, it’s always going to be the bare minimum,” says an unsurprised “burtonh1980.”
“Calvin Klein has top models for his shoot and that’s what a lot of Americans like to see,” says “upos8686” of the visual. “They look cool. Freedom of speech!” exclaims “yshh2811.”
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