Coffee Talk: Will McDonald’s Coffee Overtake Starbucks?

McDonald's CoffeeIf there’s one thing people are passionate about, it’s coffee. Java is the juice that kick-starts the morning for millions of Americans.

Naturally, with so many relying on the drink to get them going, there is plenty of debate about who has the best brew.

For years, the battle for supremacy raged between Dunkin’ Donuts and the No. 1-preferred king of coffee, Starbucks. But McDonald’s, better known for Big Macs and McNuggets, has entered the fray with a marketing blitz for its McCafé coffee offerings, which includes both hot and cold drinks.

In a recent survey of 8,000 connoisseurs, BIGResearch found that Mickey D’s had surpassed Dunkin’ as the No. 2 favorite. This comes as the fast-food chain cuts into Starbucks’ share of the market.

As of this writing, aggressive advertising (and in some cases, 24-hour drive-thrus) has only convinced 39% of the Predicto Mobile community to predict that McDonald’s will surpass Starbucks as everyone’s favorite coffee by 11/30.

“McCafé is best the coffee, so McDonald’s will steal the No. 1 spot from Starbucks,” says member “Bmay75.” But “kristileigh” agrees with the majority so far, simply stating that, “Starbucks is the best!”

Hmmm, looks like this back-and-forth could go on for a while. Stay in the know, on the go and with your cup o’ joe by visiting Predicto.com. We’ll make sure you get your fix of the latest and greatest surveys on the hottest topics. And don’t forget to become a fan of Predicto on Facebook!


One Response to “Coffee Talk: Will McDonald’s Coffee Overtake Starbucks?”

  1. Chris Lee says:

    I’m not a Starbucks fanboy as I only find a couple of their roasts that taste worthwhile, but I still have zero respect for McDonald’s coffee. To me, it tastes like glorified brown water.

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